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1) Crossing the chasm: marketing and selling disruptive products to mainstream customers

Author

Moore, Geoffrey A

Series

Collins Business Essentials

Language

English

Formats

Book, eBook

Description

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The bible for bringing cutting-edge products to larger markets-now revised and updated with new insights into the realities of high-tech marketing… In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle-which begins with innovators and moves to early adopters, early majority, late majority, and laggards-there is a vast chasm between the early adopters and the early majority. While early adopters are willing to...

2) The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power

Author

Turow, Joseph

Language

English

Formats

Book, eAudiobook, eBook

Description

Read Description

By one experts prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans...

3) The long tail: why the future of business is selling less of more

Author

Anderson, Chris

Publisher

Hyperion

Pub. Date

2006

Language

English

4) Packaged pleasures: how technology & marketing revolutionized desire

Author

Cross, Gary S

Publisher

The University of Chicago Press

Pub. Date

2014.

Language

English

5) Your ad here: the cool sell of guerrilla marketing

Author

Serazio, Michael

Publisher

New York University Press

Pub. Date

2013.

Language

English

6) The daily you: how the new advertising industry is defining your identity and your worth

Author

Turow, Joseph

Publisher

Yale University Press

Pub. Date

[2011]

Language

English

Description

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"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects...

7) One million followers: how I built a massive social following in 30 days : growth hacks for your business, your message, and your brand from the world's greatest minds

Author

Kane, Brendan Michael

Publisher

BenBella Books, Inc

Pub. Date

[2020]

Language

English

Description

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"Discover the updated edition of the go-to guide for rapidly scaling your social media platform. More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social...