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"Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional's tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers' lives. To solve this dilemma,...
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From the New York Times bestselling author of The Midwife Murders comes a twisted psychological thriller about a mother-to-be trying to find proof that she's being stalked, even when everyone around her distrusts her mother's intuition. Emily Atkinson leads a complicated life in New York City. She's a successful marketing executive who lives in a luxury apartment and enjoys a glamorous existence until she lands in the hospital with a double diagnosis:...
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"Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story...
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Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk-one of Bloomberg Businessweek's "20 People Every Entrepreneur Should Follow"-looks beyond a numbers-based...
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In the increasingly vital world of social media marketing, if you don't have a strong digital presence, it's like you're not even there. Going Social is an indispensable guide to taking advantage of digital marketing, reaching a critical number of prospective customers, and revitalizing your business's brand. You'll gain answers to the questions every marketer is asking, like How much is a Facebook "like" worth? What are the best dashboards for monitoring...
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An inspiring entrepreneur, known for his popular The #AskGaryVee Show, highlights the most interesting questions ever posed to him and offers insights and advice on marketing, using social media, creating a personal brand and how to hire superstar employees. --Publisher's description.
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As a business owner, everything you've worked so hard to achieve thus far depends on getting the word out to the right people. Marketing your product or service is detrimental to your survival! With that said, it is not an exaggeration to say that the most important hat a business owner wears is that of marketer. But as entire business degrees and companies have been built around the marketing industry, how could you ever wear that hat for your company?...
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Authors know they need to market their book online these days, but it can feel overwhelming. Now, on top of your day job, you're supposed to be building a digital empire? Ten minutes into Googling around for tips, and the To-Do List is so long, not even an army could get it all done. Feeling the pressure to do everything, some poor authors end up doing nothing... the pile just looks too big to shovel. President of one of the first firms to specialize...
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"If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan" -- Back cover.
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"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
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"You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process...
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Nowadays, we fast-forward through commercials and we only pick up magazines at the doctor's office (and even then only if our phone's battery power is low!). But the one place of advertising we cannot avoid for longer than a few minutes is online--the vast and shifting Internet universe filled with pop-ups and our own personalized cookies. In fact, an advertising avenue that barely existed 20 years ago is now the second-largest advertising channel...
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"In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace." --
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It's time to take the fear and frustration out of social media. In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your...
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From Mopping Floors to Making Millions on Instagram is an easy-to-follow guide with real-life case studies that Ronne has used to coach more than 15,000 online marketers all over the world. It includes details about the three brands that Ronne personally built on Instagram using these strategies and examples of what to post and how to post it. Ronne reveals the secrets behind her personal brand, which generated over $500k in revenue within its first...
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Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines...
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"Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader....
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After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to clearly state your difference to the world--and your neighborhood--while confidently selling yourself and your business. --Publisher's description.
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"There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our businesses. However, the book goes beyond the obvious, it covers so much more than the online tricks you'd expect. Whilst half the book looks at online opportunities for...